Improve everything always
MyCreativity is the rules engine at the heart of Southbeach Modeller. It transforms your drawing and modeling experience. By adding simple user-defined rules and phrases, models become 'active'. As you click on, navigate or edit a model, the output generated guides problem solving, innovation and other creative tasks.
Anyone can use MyCreativity - from school child to PhD scientist. Write rules that capture the way you work and program Southbeach to emulate 100s of creative, business, engineering and problem solving methods.

Your MyCreativity library will grow to become an essential force in your work. Colleagues will be intrigued by how your models come to life and seem to suggest their own improvements. This assists problem solving as well as the generation of new ideas and to guide consulting assignments. Clients will be impressed by the enhanced depth of your work.
Whether an experienced or first time user, MyCreativity takes creativity and problem solving to a new level.
- Guide a client engagement
- Amplify your own creativity
- Supercharge a team workshop
- Generate insights for inclusion in a report
Where could I apply MyCreativity?
Typical applications include:
5x5Whys
7Questions
Backcasting
Before&After
Change Management
Choices and Issues
Contradictions
Design for Six Sigma (DfSS)
Dialog Mapping
Enterprise Architecture
Failure Analysis
Futures Planning
Ideality, Trimming
Improvement
Industry specific solutions
Influence Analysis
Lean Six Sigma
Marketing 4Ps
Process Improvement
Pros and Cons
Reality Charting
Requirements analysis
Root Cause Analysis
SCAMPER
Six Thinking Hats (De Bono)
Stakeholder Alignment
Star Bursting
Structured Interviews
SWOT
Theory of Constraints
TRIZ, P-TRIZ
VPEC-T
What If?
Feedback
Found a bug? Need a new feature? Let us know. Click Feedback button while using Modeller or write to feedback@southbeachinc.com.
