About
"Remarkable. I learnt more from my models in ten minutes than weeks of previous looking." A Goodwin
"The manual is well written. The rules language is wonderfully simple and powerful at the same time. It will be very interesting to see what people do with this." M Burnett
Resources
Your Creativity
MyCreativity does not generate a standard set of repetitive phrases. You write the phrases and rules, and they are automatically matched against the patterns that occur in any Southbeach model. As a result, the output is surprisingly rich and often specific to the situation represented.
A school child participating in a creativity lesson will use rules and phrases that are very different from a PhD chemical engineer. The chemical engineer - having more experience and methods than the child - will write more complex rules containing more domain knowledge. Yet the same principles of creativity, problem solving and innovation apply.
MyCreativity is a unique tool for extending the Southbeach platform. The effort you put into modeling is re-paid by the output generated. Rule sets can be organized for many tasks and at many levels of sophistication.
A virtuous circle is established. Rules help users produce better models. Better models, combined with rules to aide problem solving and innovation generate more insightful and targetted suggestions. This leads to improved solutions.
The simplicity of Southbeach Notation has been noted by many users. This same benefit is extended to MyCreativity rules. Know one, and you know the other.
Feedback
Found a bug? Need a new feature? Let us know. Click Feedback button while using Modeller or write to feedback@southbeachinc.com.
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