Southbeach Modeller

Improve Everything Always

Visualise, clarify, improve, create

Welcome to Southbeach

A new visual modeling style oriented to design, problem solving and improvement.

Based on the simple idea that everything that exists, or can be imagined, even the air we breathe, is both useful and harmful from someone's perspective. Think of a fish out of water!

A spreadsheet program uses formulae to perform numeric calculations. Southbeach Modeller uses creativity rules to generate ideas. Diagrams come to life, suggesting their own improvements. Model goals and risks, issues, choices and actions.

A tool for innovation. Our software is used by consultants to improve products, processes, systems and organizations. It can also be used to model ideas, strategies and policies.

Decompose your existing 'as is' situation or 'current' design into its useful and harmful elements, by structure, time, perspective, stakeholder ... or any other dimension relevant to your goals, and to any degree of detail. Now generate 'to be' ideas.

Why a new modelling tool?

Southbeach is different to other mind mapping and concept mapping software.

The notation, combined with a built-in rules engine, lets our users apply hundreds of creative and problem solving methods they already know, as well as teach themselves about TRIZ methods.

Build your own library of reusable creativity rules. Apply your thinking to any new model you develop in order to generate new ideas.

  • Easy to use, intuitive
  • Unique - creativity engine
  • User extensible
  • Fast, flexible, productive
  • Low cost and
  • Team discounts

Your creativity

We hope you enjoy our software. Browse our screenshot gallery. Download the free 30-day trial. Experiment with the extensive sample models. Dip into our online model library.

If you have questions, contact us. We are here to help.

  • Fujitsu
  • Dell
  • Hyundai
  • Imperial
  • Intel
  • Keio
  • CSC
  • Kodak
  • Logica
  • Rainmakers
  • NASA
  • BearingPoint
  • ShapingTomorrow
  • Smiths Med
  • Trimble
  • Vodafone
  • Shinhan
  • Purdue
  • Yale


Download a free 30-day trial of Southbeach Modeller.

Full functionality and support during trial period. Extensive sample model library included.


"I really like your software. It is an easy to use visual tool for working with all kinds of thinking methods." -- Creativity Consultant

"Southbeach has an important plus - the models are readily understood by non-technical employees" -- Business Manager

"Southbeach is a superb notation for organizing your thoughts. An hour's Southbeach reduces task completion by days." -- Strategy Leader


Version 3 is now available.

Major new release including:


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