Southbeach Modeller

Improve Everything Always

Visualise, clarify, improve, create

Welcome to Southbeach

A new visual thinking style oriented to design, problem solving and improvement.

Based on the simple idea that everything that exists, or can be imagined, even the air we breathe, is both useful and harmful from someone's perspective. Think of a fish out of water!

A spreadsheet program uses formulae to perform numeric calculations. Southbeach uses creativity rules to generate ideas. Model goals and risks, issues, choices and actions. Diagrams come to life, suggesting their own improvements.

A tool for innovation, in the broadest sense. Our software is used by professionals like you to improve products, processes, systems and organizations. It can be applied to ideas, strategies and policies.

Decompose your existing situation or proposed design into its useful and harmful elements, by structure, time, perspective, stakeholder or any other dimension relevant to your goals, to any degree of detail.

Why a new modelling tool?

Southbeach is different to mind mapping or concept mapping software.

The unified notation, combined with a built-in rules engine, lets our users apply hundreds of creative and problem solving methods they already know, as well as teach themselves about Southbeach Notation.

This combination of specific situational models, and generic creativity rules, makes Southbeach a powerful tool, in many different contexts.

  • Easy to use, intuitive
  • Unique - creativity engine
  • User extensible
  • Fast, flexible, productive
  • Low cost 'prosumer'
  • Team discounts

Your creativity

We hope you enjoy Southbeach. Browse our screenshot gallery. Download the free Player. Take a look at the introductory and sample models.

If at first you don't get it, contact us. We are here to help.

  • Fujitsu
  • Dell
  • Hyundai
  • Imperial
  • Intel
  • Keio
  • CSC
  • Kodak
  • Logica
  • Rainmakers
  • NASA
  • BearingPoint
  • ShapingTomorrow
  • Smiths Med
  • Trimble
  • Vodafone
  • Shinhan
  • Purdue
  • Yale


Free Player lets you share models with colleagues or clients, with no obligation to purchase a license.

Work freely with clients and colleagues. Include a copy of Player within any commerical product or service:


Southbeach 3.0 is now available.

Major new release including:


Unlock the full power of Southbeach by purchasing a license to the software.

What you get:


"I really like your software. It is an easy to use visual tool for working with all kinds of thinking methods." -- Creativity Consultant

"Southbeach has an important plus - the models are readily understood by non-technical employees" -- Business Manager

"Southbeach is a superb notation for organizing your thoughts. An hour's Southbeach reduces task completion by days." -- Strategy Leader

© Copyright 2015 | Southbeach Solutions Ltd, All Rights Reserved